LAHORE: Kaymu.pk, an online marketplace, participated in the recently concluded Digital Marketing Conference 2014 (DigiMark 2014) to help promote Pakistan's digital and e-commerce industry.
Kaymu's Co-Managing Director Asia Region, Mr Ahmed Khan, was part of the panel discussing the role of digital media in retail branding.
Speaking at the event Mr. Khan commented, "Pakistan's economy as a whole has finally started embracing digital and online platforms as a viable outlet to promote their businesses. While our e-commerce industry is still lagging behind compared to other nations in the region, the advent of 3G and 4G service has expedited the growth process. The future of e-commerce in Pakistan is bright."
DigiMark 2014 was aimed at providing a platform to the giants of Pakistan's digital landscape to express their views on this growing industry. A number of speakers from highly reputed organizations were present at the event giving them an opportunity to share ideas on how to boost the e-commerce and digital industry in Pakistan.
Some of the prominent participants at the event included Salman Mazhar, Head of Marketing at Wateen Telecom; Mr. Obaid Saleem, Director Strategy & Planning at Zong; Mobilink's Director B2B Marketing Mr. Ehitsham Rao; Mr. Zeeshan Suhail, Manager Public Affairs for Nestle; and many others.
The event was also attended by aspiring students to gain an insight into the developments of the digital industry.