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Kaymu participates in Masala Family Festival


Lahore; October 10, 2015: Kaymu: the biggest e-commerce player in Pakistan, continuing its mission to connect buyers and sellers through an online platform, embarked upon yet another great milestone. Saturday, October 10, 2015, was the day, when the Lahories witnessed the most unprecedented food celebration of the year with the spark of an online shopping experience like never before.



Considering the ultimate passion for food that the Lahoris share, the most anticipated food festival of the year" Masala Family Festival" was held at Expo-Center Lahore on October 10, 2015 and October 11, 2015. The event turned out to be a huge success pulling a crowd of more than 400,000 food mavens from Lahore and other cities of the province. The event was organized by the most popular channel Masala TV by Hum Television Network. The two day festival gave families the chance to get out of the hustle and bustle of everyday life and plan an exciting day out with their loved ones, where they met their favorite Masala TV Chefs, shop to their hearts content, enjoyed live music, watched their chefs cook live, bought autographed copies of their favorite cookbooks and what not. The whole event had the following attractions for the visitors

  • Food Court
  • Variety of Cuisines
  • Live cooking demonstrations
  • One-on-One interactions with the Masala Chefs
  • Live Concert
  • Play Area
  • Circus
  • Exhibition Halls
  • Variety of Brands exhibiting their products
  • Fireworks

The event was attended by all the who's who of local food industry including renowned chefs of Masala television namely Gulzar,Rida,Zarnak Sidhwa, Shireen and many others. A number of renowned FMCG companies also got the chance to showcase their products including Nestle, Meezan and many more.

The event turned out to be a true delight for the attendees as they experienced the best of food and entertainment, all under one roof. Apart from food, the main attraction of the event was "Kaymu's Experience Lounge". Zoning in on the Lahories' love for food and blending it with the budding e-commerce industry of Pakistan, Kaymu brought into action a one of its kind buying and selling experience. In case you missed out on all the fun and action, here's a glimpse of what Kaymu accomplished during the festival.



The visitors attending the event were in for an exciting treat when they had the chance to experience what Kaymu had to offer. With free giveaways, amazing discounts and exceptional customer services, the visitors experienced shopping like never before. The Experience Lounge at Kaymu comprised our enthusiastic and vibrant CS team, high-powered ushers and super-efficient marketing team who flew all the way from Karachi to add to Kaymu's triumph. This exhilarating offline campaign gave the visitors the opportunity to browse through the products listed on the website, place an order and enjoy on-the-spot access to their products with a cash-on-delivery service.



Wait! The fun did not end there. Kaymu offered discount vouchers ranging from Rs.250 – Rs.1500 for all the items being showcased at the stall. The #selfie sticks were the hottest selling item on the list followed by kitchen appliances and cosmetics. The CS team assisted the customers throughout the event giving a complete overview about Kaymu, every step of the way. Starting from creating brand awareness to making an account to closing the deal to delivering the product, Kaymu's super-dedicated team was on its toes throughout the campaign, contributing to Kaymu's success during the whole festival. The free Wi-Fi powered by Telenor 3G was like icing on the cake as it allowed the visitors to browse Kaymu's website and download app to their smartphones on the spot. The customers enjoyed massive discounts on all the Masala Food Festival Deals and the customer turn-out rate was beyond overwhelming. To ensure customer satisfaction, the buyers were given to the opportunity to unpack the purchased products to check the quality and the complaints were dealt with there and then. In addition to that, Kaymu's top-sellers were also present at the stall to guide the customers. Overall the festival turned out to be a huge success and left a mark on Kaymu's history as this online marketplace was able to pave the way for future buyers and sellers.

Throwing light on this exciting experience, one of Kaymu representatives said:

"Masala Food Festival proved to be a great platform for Kaymu in terms of creating brand awareness, brand identity, broadening the horizon for our customer base and reaching out to our target audience. We have been successful in spreading the word about our brand and the overall e-commerce industry. My team of competent professionals have made us all proud by generating huge amount of sales, providing on-the-spot brand info and handling customer complaints effectively and efficiently. The customer engagement had been amazing and the overall result was beyond our expectations. We look forward to participate in the similar future events with more passion and enthusiasm. I would like to thank our dedicated CS team, who are the nuts and bolts of our organization, our valued partner Telenor and our Karachi team, without the endless effort of our team members this milestone would not be have been possible to achieve."

Kaymu's participation at the Masala Family Festival played a huge role in educating people of the country about the booming e-commerce industry of Pakistan by bridging buyers and sellers virtually. With such a successful outcome, team Kaymu is determined to participate in future events to devise a roadmap for engaging and empowering buyers and sellers and making online shopping accessible, affordable and sustainable.