[Karachi, 14th August 2015], an online shopping community, carried out a beach cleaning activity, to celebrate Pakistan's Independence Day, at the Sea View beach in Karachi. All employees in their Karachi office participated in this initiative.

Karachi's Sea View beach has always been a popular Independence Day celebration spot for families. The purpose of this activity by was to ensure that families, as well as other individuals, can enjoy their holiday in a clean environment with a view of the scenic coastline.

Kaymu employees also spread awareness around the importance of clean beaches in Pakistan, as these beaches are not only major recreational spots for the residents of Karachi, but are also attractive tourist destinations. Seeing the efforts of's employees, a number of people, especially children, visiting Sea View beach also participated in the cleaning up activity.

Karachi's Sea View is a highly popular beach attraction, which hosts thousands of visitors daily. This results in massive littering and hampers the scenic beauty of the beach.

This beach cleaning initiative was a small gesture by to play its part on 14th August. The online shopping community aims to carry out similar beach cleaning activities on a more regular basis to beautify Karachi's beaches.

Karachi's beaches once used to be major tourist attraction, but constant littering and insufficient cleaning facilities are eating away at their scenic beauty. Anyone visiting the beach should act responsibly and avoid littering at any cost; only then will we be able to maintain a clean environment at our beaches.